WINNER OF THE 2024 BROADCAST DIGITAL BEST CONTENT PARTNERSHIP AWARD

Rapper Tinie &  F1 analyst and stunt driver Naomi Schiff go head to head in the search for the best cars of the 80s 90s & 00s which are making a comeback.  

Sponsored by eBay, the show helps position the online auction platform’s Car Parts and Accessories section as the best destination for all car repair and customisation needs. And there’s strong evidence it succeeded – independent survey found viewers were four times more likely to consider eBay than non-viewers of the show. eBay had full sponsorship across all episodes on Linear and Channel 4 Streaming, Through our editorial collaboration with eBay, we at Plum Pictures identified contextually relevant moments to seamlessly integrate their brand both visually and verbally. This included Tinie using the eBay app to find products for contributors and the "eBay Enthusiast Poll," which utilized real data from eBay customers to help determine the best car model in case of a tie during the final challenges.